Fewer wasted dollars
You aren’t paying for clicks that never become leads, or for inquiries that don’t meet the criteria we agreed on.
Lead Generation
Foundation repair leads you can trust, on terms you control.
In short: CityThrive generates exclusive leads for foundation repair companies across the U.S. You review every inquiry in CallRail, flag the ones that don’t meet our agreed criteria, and only leads that meet those criteria are billable.
Exclusive foundation repair leads
Your leads aren’t resold to competing contractors.
On shared-lead marketplaces, the same homeowner inquiry may go to several contractors at once (source: Angi: How Does Angi Work, opens in a new tab), so you end up competing for the same job.
CityThrive leads are exclusive. When a homeowner reaches out about foundation repair, that inquiry is yours to work, so your team can focus on a good conversation instead of a race.
Why qualified opportunities matter
A call only counts if it can become a job.
Your estimators’ time is limited. An inquiry has value when it’s a real homeowner, in your service area, asking for work you do.
Paying for clicks or for every inquiry, regardless of quality, puts the cost of spam, duplicates, and out-of-area calls on you. CityThrive’s model is built on the opposite principle: billing follows qualified opportunities, measured against criteria we agree on together.
10
years Foundation repair lead-generation experience
20+
customers Foundation repair customers across the U.S.
500+
local markets Nationwide lead-generation presence across the U.S.
How it works
Four steps, with you in control of step three.
Select a step to see what happens.
Step 1 of 4
We generate leads
Our lead-generation presence spans 500+ local markets across the U.S. Homeowners looking for foundation repair reach out, and those inquiries become your leads.
Step 2 of 4
You receive exclusive leads
When a homeowner reaches out, the inquiry goes to your company. It isn’t resold to competing contractors, so you aren’t racing other companies for the same job.
Step 3 of 4
You review & qualify
Every inquiry is available for you to review in CallRail, including recorded calls. If a lead is spam, a duplicate, out of your area, or doesn’t meet the requirements we agreed on, you flag it.
Step 4 of 4
We honor your decisions
We honor your good-faith qualification decisions under the agreed criteria. Only leads that meet those criteria are billable, so billing reflects real opportunities.
Customer-controlled qualification
Review every lead in CallRail. Flag the ones that don’t qualify.
CallRail is a call-tracking platform. It lets you listen to recorded calls and evaluate incoming leads yourself, instead of taking a lead seller’s word for it.
If a lead doesn’t meet our agreed criteria, you flag it. CityThrive honors your good-faith qualification decisions under the agreed criteria. That gives you meaningful control over which leads qualify for billing.
You can flag leads that are:
- Spam or irrelevantRobocalls, solicitations, or inquiries that have nothing to do with foundation repair.
- DuplicateThe same homeowner reaching out again about the same inquiry.
- Out of areaAn inquiry from outside the service area you work in.
- Doesn't meet agreed requirementsAnything outside the service or qualification requirements we agreed on with you.
Try it: review six example leads
Example · not real customer data - Homeowner asking for a foundation inspection
- Robocall offering business loans
- Same homeowner calling back about yesterday’s inquiry
- Homeowner asking about wall cracks and sticking doors
- Slab repair estimate request
- Caller asking about a service you don’t offer
Billable under your decisions 2 of 6 leads
In practice, you review real recorded calls and inquiries in CallRail, and flags apply to the criteria agreed with CityThrive.
Transparent & fair billing
Billed for leads that meet the criteria, not for every inquiry.
You can review your leads and decide whether each inquiry meets the qualification standards we agreed on.
Our model emphasizes fairness, trust, and accountability, not simply charging for every inquiry regardless of quality. We don’t publish lead pricing. We discuss it directly with each company, as part of a conversation about your markets and the leads you want.
What “billable” means at CityThrive
- The lead was delivered to your company exclusively.
- You had the chance to review it in CallRail.
- It meets the service and qualification criteria we agreed on.
- It wasn’t flagged in good faith as spam, a duplicate, or out of area.
Compare your options
Why pay for clicks or compete for shared leads?
CityThrive offers a different approach to foundation repair lead generation: exclusive leads, your review in CallRail, and billing under criteria we agree on together.
| Option | What you pay for | Who decides which leads count | Key difference |
|---|---|---|---|
| Google Search Ads (PPC) | Clicks | Clicks are billed whether or not they become leads. Google credits invalid clicks under its own policies (source: Google Ads Help: About invalid traffic, opens in a new tab). | Advertisers typically pay for clicks (source: Google Ads Help: Understanding bidding basics, opens in a new tab), including clicks that never become qualified leads. |
| Google Local Services Ads | Leads | Google, under its own lead-validation rules (source: Google Local Services Help: How leads work, opens in a new tab). | Google’s local advertising offerings include pay-per-lead models with their own lead-validation rules (source: Google Local Services Help: How leads work, opens in a new tab). |
| Angi / HomeAdvisor | Leads, typically | The marketplace, under its own credit policies (source: Angi Leads: Lead Credit Guidelines, opens in a new tab). | Homeowner inquiries may be shared with multiple competing contractors (source: Angi: How Does Angi Work, opens in a new tab). |
| CityThrive Our approach | Leads that meet the criteria we agree on | You, in CallRail, under criteria we agree on together. | Exclusive leads, customer-controlled qualification through CallRail, and transparent billing under agreed criteria. |
Summaries reflect how these options generally work. Advertising platforms and marketplaces set and change their own terms, so check current terms with each provider.
Competitive value
More qualified opportunities, at exceptional value.
Our goal is to deliver more qualified opportunities at a substantially lower acquisition cost than comparable advertising and lead-generation alternatives.
Specialized experience
Ten years of foundation repair lead generation, 20+ foundation repair customers, and a presence in 500+ local markets across the U.S.
A long-term partner
We invest continuously in our people, technology, and lead-generation capabilities to improve customer results and build lasting relationships.
FAQ
Foundation repair lead generation: common questions.
What is an exclusive foundation repair lead?
It’s a homeowner inquiry that CityThrive delivers to your company only. We don’t resell it to competing contractors, so you aren’t racing other companies that bought the same inquiry.
How do I review the leads CityThrive sends?
Through CallRail, a call-tracking platform. You can listen to recorded calls and evaluate each incoming lead yourself, instead of taking our word for it.
Which leads can I flag?
Leads that don’t meet our agreed criteria: spam or irrelevant inquiries, duplicate leads, out-of-area inquiries, and leads that don’t meet the agreed service or qualification requirements.
What happens after I flag a lead?
CityThrive honors your good-faith qualification decisions under the agreed criteria. Only leads that meet those criteria are billable.
How is this different from Google Search Ads?
With Google Search Ads (pay per click), advertisers typically pay for clicks (source: Google Ads Help: Understanding bidding basics, opens in a new tab), including clicks that never become qualified leads. With CityThrive, you’re billed for leads that meet the criteria we agree on, not for clicks.
How is this different from Google Local Services Ads?
Local Services Ads are also pay-per-lead, but leads are validated under Google’s own rules (source: Google Local Services Help: How leads work, opens in a new tab). With CityThrive, the qualification criteria are agreed with you, and you make the qualification call in CallRail.
How is this different from Angi or HomeAdvisor?
On lead marketplaces, a homeowner’s inquiry may be shared with several competing contractors (source: Angi: How Does Angi Work, opens in a new tab). CityThrive leads are exclusive and aren’t resold to your competitors.
How much do CityThrive leads cost?
We don’t publish lead pricing. We discuss pricing directly with each foundation repair company, as part of a conversation about your markets and the leads you want.
Do you work with smaller or regional foundation repair companies?
Yes. Our program is built with established, multi-location foundation repair companies in mind, and smaller and regional companies are welcome to reach out.
Where does CityThrive generate leads?
CityThrive has a lead-generation presence in 500+ local markets across the U.S. Tell us where you work and we’ll talk through coverage for your service area.
Ready to see exclusive leads in your markets?
Tell us where you work and the jobs you want more of. We’ll walk you through how exclusive leads, CallRail review, and fair billing would work for your company.